Search engine optimisation is one of the most complicated facets of Digital Marketing. If you do not work in the industry, it can be almost impossible to keep up with the latest trends and developments understand what Google is looking for when they index and rank a website. Even for those that work in the industry, keeping up to date with the latest developments and algorithm updates can be a full-time job.
Before you jump into your SEO efforts, here are the four most common mistakes that expert Perth SEO agencies observe when they audit websites.
- Text is too short
As of 2021, the average page 1 result on Google is almost 2000 words long. While Google does not explicitly say that they prefer long text, the complexities you can cover in a lengthy article show that you can provide much more specific content that addresses the various user queries.
- Over optimised
Google has released several anti-spam updates over the last 4 months. The goal of these updates is to rank and penalise sites that are purposely over optimising to game the system and achieve higher Google results. The anti-spam updates of 2020 aim to improve the quality of Google results and ensure users are not being taken to low-quality websites.
- No images on page
Images are a great way to break up large blocks of text and ensure that users stay engaged throughout a webpage. A comprehensive study by Yoast in 2021 found that websites with multiple images per web page is significantly more likely to perform well in the organic search results than those that did not have any.
- Low-quality backlinks
There is no getting around it; backlinks still play an indispensable role in how Google sends ranks content. That being said, link building needs to be conducted thoughtfully and progressively. Websites that bye or even hundreds of links to manipulate the Google results are likely to land themselves in hot water with Google.
SEO is a compounding effect that is designed to reward websites that provide a positive on-site experience for users. If you are looking for a way to boost your website traffic over a sustained period of time, you need to partner with an expert search engine optimisation company and understand that great results take time.