Facebook is one of the biggest social media platforms today. While there are new social media outlets available, Facebook remains a top choice. It’s even more popular among the older demographic group. It means that for small business owners, it’s an opportunity to sell. Back then, you can publish pictures and text if you want people to buy your products and services. Now, Facebook allows you to go live. You can sell in real-time, and people can order right away. Of course, there’s no guarantee that you will have customers. It depends on how you make the most of the platform. These are some tips in using Facebook live to sell.
Inform everyone in advance
You can’t go live and expect people to watch. They’re also busy and have other tasks to accomplish. The best way to attract attention is by sending information ahead of time. Tell everyone when you will go live and what to expect. For example, you can launch a new product, announce a promotion, start a collaboration, or show behind-the-scenes. Give everyone a reason to watch your show, and people will be there.
It’s like when you decide to play NetBet casino for fun. It helps if you understand the rules and know what to expect. You don’t want to get started and feel surprised about what happens.
Facebook live also allows you to respond to questions posed by your target audiences. For example, if they have questions about the products or promotions, you can answer them. It’s even better if you allow everyone to send questions ahead of time. You know the recurring issues and prepare the best response. You may not answer all these questions, but you should try.
Try your best to entertain your audiences. You don’t want them to feel bored. Otherwise, they will leave the session. You can even go beyond the objective of the live show to make everyone feel entertained. Don’t make it about sales all the time. You can even host some games and give exciting prizes. You will give everyone a reason to come back if you’re hosting live shows in the future.
For buyers who decide to close the deal on the spot, a give them a bigger discount. These exclusive deals will give more people a reason to watch the shows. They know that they won’t have the chance to buy at a much lower price if they don’t do it now.
Always express your gratitude
Your loyal customers are always there for you. Make them feel appreciated. Say thank you to everyone who watched the live show. If there are viewers who want you to shout their names out, do it. It’s a simple way to acknowledge their presence.
Facebook live is only one of the many social media platform features to maximise. If you know how to use it, your company can benefit from it. Even small businesses have a chance to go big with a successful Facebook live event.