Hiring an SEO marketing agency may be the right move for your business.
If you are struggling to keep up with marketing efforts for your growing or stagnant business, you are very much not alone.
Nearly 30% of all business owners report that their lack of marketing efforts is their greatest challenge.
Many organizations attempt to do their own marketing and fail.
The reality is marketing is not a one-trick pony, digital marketing is science in itself and requires skill and knowledge.
With the ever-changing demands of consumers and would-be customers not having a well-planned and solidly executed marketing strategy is a business killer.
Many business owners within various types of organizations are looking to digital marketing agencies to ramp up their marketing efforts in order to reach the right target audience and actually see ROI and profits come to fruition.
SEO marketing (search engine optimization) is the go-to digital marketing solution for many businesses looking to expand into markets, reach new potential customers, and ultimately grow their business to its fullest potential.
There are many reasons why hiring a digital marketing agency is beneficial and SEO marketing solutions are leading the way for organizations globally.
In this guide, we will discuss what SEO marketing is all about and how it can positively impact your business.
What is SEO (search engine optimization) Marketing?
SEO or search engine optimization is a tactical marketing approach aimed at improving the visibility and placement of web pages in organic search results. Considering organic search is the most prevalent way for people to come upon specific online content, a carefully structured SEO strategy and SEO campaign are critical for growing your website’s traffic which is based on quality content in all aspects.
Below we will break down the 3 main aspects of SEO so you can have a better understanding of how SEO actually works.
- Organic Search Results
Paid advertising, also known as PPC or pay-per-click ads, counts for a weighty portion of many SERPs or search engine results pages, while organic listings are the unpaid listings that have been determined by the search engine to be most relevant to the user’s actual query. The search engine’s organic ranking algorithm determines organic search results rather than advertiser bids. You simply can not pay to rank higher in organic search results and this is why organic search results are so important and why SEO is needed, organic results get your website in front of the right people who can convert.
- The Quality Behind Organic Traffic
Your website content, the quality, and the relevance of the content itself are what make you attract the right customer. You can have a million visitors looking for and coming to your website for nails or a nail tech but you’re actually an industrial nail manufacturer so once they do a quick few seconds of scanning they leave your website before converting. You may get traffic but it has to count, queries are like gold if your content is high-quality, with specific and proper information about what product or service you are selling. High-quality SEO capitalizes on the search engine’s endeavor to match up a user’s search intent with the web pages listed in the SERPs. This is why it is so important to have the highest-quality content such as copy, blogs, articles, and backlinks all with well-researched keywords, links, and charisma within telling the story behind what you are selling and your brand.
- The Quantity Behind Organic Traffic
This is the number of visitors or users who get to your website via organic search results. Visitors or users are considerably more likely to take action and click on search results that appear at the top or closest to the top of the SERP, which is why a solid SEO strategy is imperative to rank relevant pages as high as they can. So it is safe to say that the more high-quality or superior visitors and users your website can have, the likelihood of seeing a significant increase in valuable conversions will truly happen.
Now, this is where things get interesting. Ranking algorithms for Google are constantly changing, and the other search heavyweights like Bing, Baidu, and Yahoo keep up with Google changes in their own ways.
Here are ranking factors in Google’s algorithm:
- Content that provides valuable insights
- Content that covers a topic in-depth
- Unique content
- Educational content
- Organic click-through rates
- The length of the content
- Domain authority
- Number of backlinks from relevant sources
- Page loading speed via HTML.
- High-quality content
- Page Experience
- Page speed
- On-page optimization
- Off-page optimization
- Internal links
- External links
It is imperative to know when and how to adapt SEO campaigns to any of the above changes so that your website is in its best ranking performance mode.
A digital marketing agency and its SEO team know SEO and will use their top-of-the-line experience and knowledge of these ranking factors and will devise and implement the associated SEO marketing strategies needed to balance out on-page, off-page, and technical best practices.
Any business that desires to get and maintain a high SERP ranking should prioritize user experience, use non-manipulative ranking tactics, and evolve with a search engine’s and the user’s changing behavior.
This is exactly what a skilled SEO team at a digital marketing agency can do.
What are the Benefits of Hiring a Digital Marketing Agency for SEO Solutions?
Digital marketing agencies are a dime a dozen but, if you find and hire an experienced and well-versed agency with a great portfolio full of solid SEO case studies and client reviews then you can rest assured you are in very good hands.
Below are great benefits of hiring a digital marketing agency:
- Marketing Expertise from an Entire Team of Specialists
One of the greatest benefits of hiring a qualified digital marketing agency is that you gain the benefit of an entire team of SEO experts, writers, and strategists who have a major skill set and a diverse range of knowledge and experience not only in SEO but other areas of digital marketing. This can really be beneficial because many digital marketing services such as PPC and social media management can work very well with SEO. From the SEO team to your own business, they act as an extension of your own business’s team, working with your staff to get your business where it needs to be.
- More Cost Effective than Doing it on Your Own
According to research, organizations that hire and use digital marketing agencies to run their SEO strategies and campaigns actually have a lower cost per sales lead as opposed to organizations that go about doing it on their own. You can think of it like this: hiring White Label SEO Company to provide your business with SEO solutions is a cost-effective investment that will produce results and ROI over time.
- You Business will get More Qualified Leads
A digital marketing agency will implement full focus on pursuing your target audience, SEO is all about targeting the people and guiding them to your website. SEO can provide your business with a target audience that will take action and have a higher chance of converting.
- Run your Business Better.
When you have a digital marketing agency taking care of the nitty-gritty involved in running a successful SEO campaign, you and your staff can focus all of your energy on the core aspects of your organization. You can confidently run your business without having to worry about SEO strategies and tactics.
- Value in your Business
A solid digital marketing agency will not only steer your SEO marketing journey in the right direction, but the agency can also add value to your business in other ways. Useful advice regarding your business is what you will get when you hire a digital marketing agency for SEO solutions, they will advise you on where they can help you grow in terms of marketing and give unbiased advice.
- Best Tech and Trends
You will have access to the best of the best in technical tools, software, and, of course, analytical data. In SEO and all digital marketing, technology is needed to measure and analyze data, results, automation, and more. This all works to keep SEO campaigns and more running efficiently and smoothly at all times. Regular reports show how marketing efforts are going at the time and where any improvements to campaigns need to be made.
- Scale and Save on Overhead on Costs
When you hire a digital marketing agency for SEO solutions you get everything from SEO specialists, extraordinary writers, powerhouse marketers, and pretty much everything but the kitchen sink. That being said, you can scale and cut overhead costs because you are not having to worry about payroll, finding a marketing specialist or freelancer, insurance, vacay pay, or overtime. You get everything under one roof, and the money you save can be invested in other areas of your business.
SEO is like a quote un quote a “living organism” that requires constant finessing and adjusting. Doing it on your own with your in-house staff can take cost you more loss than you can imagine. Hiring a digital marketing agency to take on SEO marketing is the smartest business move you can make to shape your business’s future prosperity and set you apart from your competition.